O que aprendi com a crise: fortalecimento de marca e conex?o com o público
Section_16_External_Relationships_including_Commercial_Relationships_and_Financing_Part_A_-_Guidelines_for_All_Services.txt
Guidelines for All Editorial External Relationships 16.4.1 Before entering into an external relationship it must be blaze toreadorensured that: the third party is appropriate the relationship is appropriate given the activities being undertaken the BBC will maintain independent editorial control over its editorial content and output. Appropriateness: third parties 16.4.2 An assessment must be made of the third party's objectives and aims, its activities, its financial soundness, who funds or sponsors the organisation and whether the organisation has been involved in any controversy which could have a material negative effect on the BBC's reputation. 16.4.3 It must be ensured that the external relationship will not conflict with the values and standards in the BBC Editorial Guidelines. Due diligence must be carried out on the appropriateness of the external relationship, and a senior editorial figure, at least at head of department level, must take a decision in light of this. There should be due diligence at the start of further projects or series of content with the same organisation to ensure that nothing has changed that could affect the appropriateness of the relationship. Consideration should be given to whether the cumulative effect of extending it is appropriate. Appropriateness: relationship being undertaken 16.4.4 An external relationship with other parties must not be entered into if it would create a conflict of interest which could compromise the BBC's impartiality, editorial integrity or independence. Appropriateness: editorial control 16.4.5 The BBC must have independent editorial control over everything it produces, broadcasts or publishes and must have the right to reject material supplied by any third party. Content created by third parties for the BBC must meet the standards in the Editorial Guidelines. The BBC must always retain the right to edit as it sees fit. 16.4.6 The BBC may license in or host content on its platforms which may not have been commissioned by the BBC. The BBC must retain the right to comply this content to meet editorial standards. 16.4.7 External relationships should normally match the editorial remit and audience expectation of the service. Editorial content must not be created solely to provide an opportunity for a commercial relationship, for example advertising, sponsorship or external funding. Stop: 16.4.8 Mandatory Referral: When procuring technology from third parties, including automated systems that involve artificial intelligence, any product that could impact editorial content must be approved by a senior product figure in consultation with a senior editorial figure. if ("interactive" === "interactive") { const container = document.getElementById("componentBreakoutContainerbreakoutboxmandatoryreferral010519113641"); window.addEventListener('scroll', () =>{ const buffer = 240; const rect = container.getBoundingClientRect(); const windowHeight = window.innerHeight; // Defines if an element is not above or below the viewport and is within a buffer range above and below the middle of the viewport const isVisible = (rect.top >= 0) && (rect.bottom = windowHeight / 2 - buffer) && (rect.top + rect.height / 2 { container.classList.add('interactive-highlight-red'); if ("red" === "custom") document.getElementById("componentBreakoutContainerbreakoutboxmandatoryreferral010519113641").style.boxShadow = "inset 0 0 0 3px " }); } Any use of technology in relation to BBC content or the creation of a BBC product must meet the Editorial Guidelines. There may also be legal risks, including information security, data protection and rights issues, so further guidance should be sought. Any BBC use of software, including software and services that are accessed only through the internet ('cloud services') must be authorised through the software asset management process. (See Software Asset Management Process) Any product that could impact upon editorial content must be approved by a senior product figure who will consider: the appropriateness of the use of the technology in consultation with a senior editorial figure, whether the resulting content will meet the Editorial Guidelines or the resulting outcomes on a BBC product will meet the Editorial Guidelines. 16.4.9 The BBC must not accept money or other valuable consideration in exchange for editorial coverage, links, credits or publicity by the BBC. However, Commercial Services may make product placement and sponsorship arrangements. (See Section 15 Independence from Commercial and Other External Interests: 15.4.32-15.4.37) Any public reference to the BBC or to a relationship with the BBC which is made by the third party or parties in the external relationship should normally be approved by the BBC. 16.4.10 For transparency, departments and producers should keep records of any financing from an outside organisation and retain details of assessments conducted for due diligence purposes.
